Opti Story

Opti is building the Internet of Stormwater to protect our water resources.

Stormwater management is one of the most pressing urban environmental issues in the developed world. In the US alone, we discharge over 900 billion gallons of raw sewage into natural bodies every year due to combined sewer overflows. In addition, stormwater runoff can carry pollutants from urban and agricultural land into natural water bodies, resulting in eutrophication. Furthermore, due to urbanization, stormwater often flows too quickly into local water bodies, stirring up sediment and wreaking havoc on local species.

These issues, and others, are consequences of the timing and flow rate of stormwater release. Opti automatically controls when and how fast stormwater flows. This simple intervention can have a massive impact on the health of our water ecosystem.

Opti started in 2007, when we needed a better way to manage the water flowing in and out of a salt marsh in the Northeast. To solve this problem, we embedded a web server on a control board and integrated internet-based information into the logic for a pneumatic valve to manage the inflow and outflow from a salt marsh. It worked. The system achieved the goals of the NOAA funded research project, and it improved the health of the salt marsh.

We realized then that the integration of on-site sensor and weather forecast information into control logic of distributed systems had broad applications for improving the performance of engineered environmental systems. But doing so safely at a citywide scale, would require us to adopt new approaches to infrastructure specification, information management, network communications, and software development. We began, and continue to develop, the platform we now know as Opti on the Microsoft Azure cloud because it continues to lead the way in robust, redundant, and secure cloud platforms.

Along the way, we collected a strong group of partners, completed a three-year WERF research study, patented some of our algorithms, and deployed projects throughout the US. We were growing quickly, and the need was greater than we could handle inside Geosyntec Consultants. We forged a partnership with MissionPoint Partners and in 2014 struck out as an independent company to focus our efforts where our platform could make the highest impact - optimizing stormwater management.

Leadership Team

"Marcus Quigley P.E., D.WRE"
Marcus Quigley P.E., D.WRE

Chief Executive Officer, Founder

Mr. Quigley has more than 20 years of experience in solving complex engineering problems as well as leading and managing major projects and running organizations. Before founding and leading Opti, he was a Principal at Geosyntec Consultants and past member of the Board of Directors. As a national technical leader he has extensive experience in passive and active stormwater and green infrastructure design and construction, research and development, modeling, data analysis, integration of information technologies, and environmental field data acquisition. Mr. Quigley has co-authored numerous national guidance manuals for monitoring of stormwater runoff and evaluating and designing stormwater best management practices for the USEPA, the National Cooperative Highway Research Program, the Water Environment Research Foundation, and the Federal Highway Administration. Mr. Quigley holds an MS in Civil Engineering from Oregon State University and a BS in Environmental Engineering from Notre Dame.

"David Rubinstein"
David Rubinstein

President and Chief Operating Officer

Mr. Rubinstein brings over 35 years of experience in building and scaling high tech startups. At Opti, he leads all day-to-day operations and is focused on aligning the organization structure and teams to scale the business. Prior to joining Opti, he held senior executive roles and was responsible for setting the strategy, operations, and structure at several high-growth SaaS organizations, including DataXu, Inc., Resolve Technology, and Invoke Solutions. He was also instrumental in leading Convergent Group to a successful IPO and the subsequent sale of the company to Schlumberger. Mr. Rubinstein brings a customer-centric point of view to business operations, helping his organizations bring strategically valuable offerings to its customers. He began his career at Accenture and shortly co-founded a systems integration consulting firm that was rated as one of the top 10 boutique systems integrators by Gartner Group in 1990. Mr. Rubinstein graduated from Worcester Polytechnic Institute (WPI) with a BS in Management with Computer Science, and served as Student Body President.

"Chris Holden"
Chris Holden

Chief Financial Officer

Mr. Holden is a strategic finance and operations professional with over 15 years experience. At Opti, he oversees finance, accounting, human resources, legal, and real estate functions. Prior to Opti, he spent over 12 years at Eze Castle Integration, a hedge fund technology and cloud services provider, where he finished his tenure as Managing Director and Chief Financial Officer. During his time at Eze Castle, he managed the company’s US financial operations and spearheaded the establishment of international operations in both Europe and Asia. He has also held the role of Vice President, Finance and Operations, at Forward Financing. He began his career at The Parthenon Group, a global strategic advisory firm. Mr. Holden holds an AB, Magna Cum Laude, in Mathematics from Dartmouth College and a Postgraduate Certificate in International Finance and Accounting from The University of Liverpool.

"Alex Bedig"
Alex Bedig

VP of Information and Technology, Co-Founder

Mr. Bedig is driven to deploy market-valued, observation-based environmental information services because he believes developing new valuations of verifiable environmental behaviors can improve environmental justice outcomes. He joined Geosyntec Consultants in 2009 to lead research and software development on the project that would become the Opti Platform. Since 2010, he has been simultaneously working on Opti and pursuing a doctorate in Hydro Informatics at Tufts University. His doctoral research focuses on discovery of publicly available hydrologic data sets. Mr. Bedig holds an MS in Water Resources Engineering and a BS in Engineering Science from Tufts University.

"Viktor Hlas"
Viktor Hlas

Business Development Team Lead

Mr. Hlas is responsible for managing client and partner relationships, implementing business growth strategies, and developing innovative project delivery methods. Prior to joining Opti in 2015, he was a Business Analyst at Geosyntec Consultants and a Project Engineer for the University of New Hampshire Stormwater Center where he designed and managed the construction of Low Impact Development (LID) projects. Mr. Hlas holds an MS and BS Summa Cum Laude from the University of New Hampshire in Civil Engineering, and an MBA from Babson College.

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