Opti Story

Opti is building the Internet of Stormwater to protect our water resources.

Stormwater management is one of the most pressing urban environmental issues in the developed world. In the US alone, we discharge over 900 billion gallons of raw sewage into natural bodies every year due to combined sewer overflows. In addition, stormwater runoff can carry pollutants from urban and agricultural land into natural water bodies, resulting in eutrophication. Furthermore, due to urbanization, stormwater often flows too quickly into local water bodies, stirring up sediment and wreaking havoc on local species.

These issues, and others, are consequences of the timing and flow rate of stormwater release. Opti automatically controls when and how fast stormwater flows. This simple intervention can have a massive impact on the health of our water ecosystem.

Opti started in 2007, when we needed a better way to manage the water flowing in and out of a salt marsh in the Northeast. To solve this problem, we embedded a web server on a control board and integrated internet-based information into the logic for a pneumatic valve to manage the inflow and outflow from a salt marsh. It worked. The system achieved the goals of the NOAA funded research project, and it improved the health of the salt marsh.

We realized then that the integration of on-site sensor and weather forecast information into control logic of distributed systems had broad applications for improving the performance of engineered environmental systems. But doing so safely at a citywide scale, would require us to adopt new approaches to infrastructure specification, information management, network communications, and software development. We began, and continue to develop, the platform we now know as Opti on the Microsoft Azure cloud because it continues to lead the way in robust, redundant, and secure cloud platforms.

Along the way, we collected a strong group of partners, completed a three-year WERF research study, patented some of our algorithms, and deployed projects throughout the US. We were growing quickly, and the need was greater than we could handle inside Geosyntec Consultants. We forged a partnership with MissionPoint Partners and in 2014 struck out as an independent company to focus our efforts where our platform could make the highest impact - optimizing stormwater management.

Leadership Team

"Marcus Quigley P.E., D.WRE"
Marcus Quigley P.E., D.WRE

CEO, Founder

Mr. Quigley has more than 20 years of experience in solving complex engineering problems as well as leading and managing major projects and running organizations. Before founding and leading Opti, he was a Principal at Geosyntec Consultants and past member of the Board of Directors. As a national technical leader he has extensive experience in passive and active stormwater and green infrastructure design and construction, research and development, modeling, data analysis, integration of information technologies, and environmental field data acquisition. Mr. Quigley has co-authored numerous national guidance manuals for monitoring of stormwater runoff and evaluating and designing stormwater best management practices for the USEPA, the National Cooperative Highway Research Program, the Water Environment Research Foundation, and the Federal Highway Administration. Mr. Quigley holds an MS in Civil Engineering from Oregon State University and a BS in Environmental Engineering from Notre Dame.

"Steve Boulanger"
Steve Boulanger


Mr. Boulanger is an experienced finance, operations and administration professional with experience in nine venture-backed companies in the software, services and consumer internet markets. His experience crosses many business models including B2B and B2C products and services. Mr. Boulanger holds an MBA from Harvard Business School and an AB in Economics from Dartmouth College.

"Alex Bedig"
Alex Bedig

VP of Information and Technology, Co-Founder

Mr. Bedig is driven to deploy market-valued, observation-based environmental information services because he believes developing new valuations of verifiable environmental behaviors can improve environmental justice outcomes. He joined Geosyntec Consultants in 2009 to lead research and software development on the project that would become the Opti Platform. Since 2010, he has been simultaneously working on Opti and pursuing a doctorate in Hydro Informatics at Tufts University. His doctoral research focuses on discovery of publicly available hydrologic data sets. Mr. Bedig holds an MS in Water Resources Engineering and a BS in Engineering Science from Tufts University.

"Owen Cadwalader"
Owen Cadwalader

VP of Operations, Co-Founder

Mr. Cadwalader has spent over seven years focused on making environmental engineering processes more efficient. Prior to Opti, he was a Geochemist at Geosyntec Consultants where he led projects involving innovative remediation, data acquisition, and data processing techniques. His scientific career began with chasing and sampling rain events; therefore, he is thrilled to be working on technology that automatically prepares for rain storms. He is a frequent speaker on real-time monitoring and analysis at national conferences and universities. Mr. Cadwalader holds an MS and an AB Cum Laude from Dartmouth College in Earth Sciences.

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